The Ultimate Trademark Basics Blueprint is an online course taught by a licensed trademark attorney. Designed to introduce you to the basic information you need to help you take protecting your brand in your own hands, thus controlling your business greatest asset, its trademarks.
How to identify specific elements of your brand can be protected
How to use other aspects such as shape, sound, and smell to build a strong brand
How to determine the availability of your mark
How to tackle the application process, including how to handle dead and abandoned trademarks